Design direction for grassroots football

Approaching a key delivery target for a business critical programme of work England football portals – Platform for Football (PFF) replacing a legacy system, The FA wanted leadership on the design after a supplier’s resource wasn’t performing or producing the quality required.

Stepping onto a project in high pressure build phase to meet a key product release date,  handling a tricky political situation by taking over from a previous supplier. Managed offshore based supplier design team and improved ways of working between design, product management, tech and QA members while increasing design output. Coached multiple workstreams on how a lean UX approach can be combined with agile delivery to meet deadlines ahead of schedule. Completed a UX audit (using Circular UX methodology) of PFF product with findings and recommendations, allowing The FA to prioritise shortfalls and fix risks before go live. Built out a design system while transitioning design tooling to give greater consistency to the product and scalability for the future. Launched SUS survey to define metrics to measure product success while leading discovery activities, including introducing user research for the next development phase.