Principal User experience consultant

Rob Armes

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DESIGN CONSULTANT

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User experience icon

USER  EXPERIENCE

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Systems thinker icon

SYSTEMS THINKING

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CIRCULAR ECONOMY

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Value

What I can bring?

Build up and always encourage

Support, help people grow and publicise great work

Be real and authentic

People see right through you when your not

Workshop

Just listen when someone asks

It’s easy to jump in, try to resist and just be present

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principles

My design manifesto

Always read between the lines, analyse.

What people say they want isn’t necessarily what they need

Have evidence for contentious topic discussions.

Providing research finding always trumps unproven assumptions

Accessibility from the get go. 

A key part of the process, not an afterthought

Keep it super simple. (KISS)

Easy to add more to a minimal design if not understood

Need a digital design agency?

In 2022 Rob set up Sketch Design Flow that offers best in class user experience consulting.

Visit Sketch Design Flow

Clients I’ve helped

Rob's exceptional skills, leadership, and passion for delivering outstanding user experiences make him an asset to any team. It was a pleasure working with him, and I have no doubt that he will continue to excel in his future endeavours.

Adam Doyle – Product Manager at The Football Association

Rob helped us with some early-stage discovery work. Amongst other key tasks, this involved planning and facilitating a number of client-facing workshops. He brought freshness and rigour to the approach that gave confidence to the project team and engaged the participants from the get-go. I'd happily recommend him.

Matt Le Gresley – VP, Experience Design at Jellyfish

Rob brings a clear and effective way of thinking to problem solving, seeing the immediate customer interaction as a part of a wider system. This service design approach has been especially beneficial on complex products and processes like the ones that make up PFF.

Jennifer Hards – Design Lead at The Football Association

Engaging Rob to audit our platform proved immensely valuable for us, bringing fresh perspective and objectivity to the journeys and interactions we were too close to.

Mark Davis – Chief Marketing & Product Officer at Portevo

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Contact me

(+44) 75 08 523 234

London

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